By 2050, it’s predicted there will be more trash in the ocean than fish. The main culprit? Single-use plastic. Eight million tons of plastic find their way to these waters. It affects not only marine life, but the entirety of our planet. Now imagine a watch that’s part of the solution. Introducing our Ocean Plastic Watches: the Wave and Reef collections redefine sustainable timekeeping. Crafted from recycled ocean-bound plastic by Tide Ocean Material SA, these watches blend eco-consciousness with impeccable design. Together with #tide and the Wildlife Conservation Society, we aim to bring awareness and inspire action to help protect our marine eco-systems.
Introducing our Ocean Plastic Watches: the Wave and Reef collections redefine sustainable timekeeping. Crafted from recycled ocean-bound plastic by Tide Ocean Material SA, these watches blend eco-consciousness with impeccable design.
PRODUCT
Dive into sustainability with the Wave watch. Available in vibrant hues like orange/black, green/black, and white/navy with contrasting cases, these timepieces merge style with eco-consciousness, ensuring fashion-forward aesthetics and environmental mindfulness.
Discover the solar-powered Reef watch, an embodiment of sustainable craftsmanship. Featuring colorways like white/black, gray/ivory, and black/coral, each watch is paired with a natural rubber strap for unparalleled comfort and eco-responsibility. Join the movement towards preserving marine environments without compromising on style.
PACKAGING
Our Ocean Plastics watch collection is packaged in a box made from recycled fibers and includes a pouch insert made with all natural organic cotton.
PROCESS
Ocean-bound plastic collected in the ocean and along the coastlines in Southeast Asia.
To this
The end result is a beautiful sustainable watch made from ocean plastic.
From this
Shredded, washed, and upcycled into #tide's premium second life raw material.
IN PARTNERSHIP WITH
Armitron is proud to partner with #tide to take a significant step forward in our commitment to sustainability in product manufacturing. This collaboration brings forth the Wave and Reef watches, expertly crafted from recycled ocean-bound plastic sourced from Tide Ocean Material SA. By leveraging #tide's premium raw materials, this initiative not only ensures the production of durable and high-quality timepieces but also actively contributes to the global effort of repurposing plastic waste, reinforcing our dedication to environmental responsibility.
Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide. The WCS has global conservation programs in all the world’s oceans and nearly 60 nations.
Our partnership reinforces the important mission of WCS and provides a platform to lend our voice to support the designation of Hudson Canyon as a National Marine Sanctuary. This submarine canyon, rich in diverse wildlife and essential for ecotourism, plays a pivotal role in deepening the connection between the 28 million residents of New York and New Jersey with our invaluable oceanic resources.
IN PARTNERSHIP WITH
Armitron is proud to partner with #tide to take a significant step forward in our commitment to sustainability in product manufacturing. This collaboration brings forth the Wave and Reef watches, expertly crafted from recycled ocean-bound plastic sourced from Tide Ocean Material SA. By leveraging #tide's premium raw materials, this initiative not only ensures the production of durable and high-quality timepieces but also actively contributes to the global effort of repurposing plastic waste, reinforcing our dedication to environmental responsibility.
Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide. The WCS has global conservation programs in all the world’s oceans and nearly 60 nations.
Our partnership reinforces the important mission of WCS and provides a platform to lend our voice to support the designation of Hudson Canyon as a National Marine Sanctuary. This submarine canyon, rich in diverse wildlife and essential for ecotourism, plays a pivotal role in deepening the connection between the 28 million residents of New York and New Jersey with our invaluable oceanic resources.
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